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Field-note stationery

Every card is a real garden visitor.

Photo notecards from one real garden. Jailey takes every photo herself, and every card names the visitor on the back: the bunny, the deer, the squirrel, the milkweed.

Shop the setsThe Garden Post
  • Blank inside
  • 4.25 x 5.5 in
  • Kraft envelopes
  • Named on the back
Three photo notecards on kraft envelopes: a bunny, milkweed flowers and a grazing deer, with lavender and twine

Fig. 01Field notes No. 01, 02 and 03, on kraft envelopes.

No. 01The field notes

Ten visitors. Ten cards. All real.

Most nature cards use stock photos. These are the animals and flowers that came to one garden this year, each one a numbered field note.

A small brown bunny sitting in profile on the ground
No. 01Cottontail
Pink and purple star-shaped milkweed flowers with fuzzy buds
No. 02Showy milkweed
A young reddish deer grazing on short green grass
No. 03Young deer
A gray squirrel with a big bushy tail looking at the camera
No. 04Gray squirrel
A white ruffled flower growing in a blue pot
No. 05White bloom
A brown streaky songbird perched on a light blue bird feeder
No. 06Feeder sparrow
A deer standing in fallen leaves, turning to look at the camera
No. 07Doe in the leaves
A plump gray squirrel sitting up on the lawn with its paws together
No. 08Squirrel, sitting up
A deer peeking out from tall grass and leafy brush
No. 09Deer in the brush
A young deer grazing in front of a fallen log
No. 10Fawn by the log

No. 02The shop

Boxed sets, ready to send.

See every set
A bunny photo notecard standing on a wooden desk beside a kraft envelope and a mug

Boxed set of 8

Garden Visitors

$20est.$2.50 a cardest.

A milkweed photo card tied with twine and a kraft tag, next to an open white gift box

Boxed set of 8

Milkweed Thank You

$18est.$2.25 a cardest.

A kraft box of notecards, open, with squirrel, deer, sparrow and milkweed cards around it

10 cards, 10 visitors

The Field Guide Box

$28est.$2.80 a cardest.

A grazing deer photo card on an open kraft envelope with a pen and lavender

Pick any visitor

Single Notes

$4.50est.

No. 03How the business makes money

Four ways in. One garden.

Copied from businesses that already work: boxed sets like Rifle Paper Co., a card club like Sugar Paper, and wholesale to local shops. Each card costs about 45 cents to make by hand.

A month, six months in

$446.40est.

profit, after card, box, postage and payment costs

Read the plan
  1. 01Boxed sets, direct15 Garden Visitors sets, $14.02est. profit each$210.30est.
  2. 02Single notes, direct20 single cards, $3.32est. profit each$66.40est.
  3. 03The Garden Post10 subscribers, $9.59est. profit each$95.90est.
  4. 04Wholesale12 sets to shops, $4.90est. profit each$58.80est.
  5. 05Wrap and tags10 add-ons, $1.50est. profit each$15est.
An open mailer box with tissue paper and two cards inside: a squirrel and a white bloom

No. 04   The subscription

The Garden Post

Four of this month's real garden visitors in your mailbox, plus a field note card about who came by.

  • 4 new photo cards with kraft envelopes
  • 1 field note card: who visited, and when
  • Shipping included in the US
  • Skip or stop any month

$15 a monthest.

See The Garden Post

No. 05The ads

Three ads, ready to run.

All sizes
Ad: Every card is a real garden visitor.
Sell the hero productInstagram and Pinterest, people who follow birding and gardening
Ad: Four visitors in your mailbox every month.
Start subscriptionsInstagram, in November and December as a gift
Ad: Local cards for your counter.
Win local shopsA printed flyer and a sample pack, hand-delivered to shops
A wooden card rack on a shop counter holding six garden photo cards

No. 06   For shops

Local cards for the counter by the register.

Florists, garden centers and gift shops buy at half the shelf price, the way Rifle Paper Co. sells to independent shops. Boxed sets are $10est. to a shop, with a minimum of 6.

Wholesale details

From the founder

Every day, Jailey watches who visits the garden. Now the people on the other end of a card can see them too.

Jailey takes every photo. Want to spot the visitors yourself? Play Garden Spotter, the free game.