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The plan

A small card business, copied from ones that work.

Four ways to make money, the businesses each one is copied from, and what it costs. Every money number on this page is an estimate, made from real competitor prices checked on November 3, 2026.

01Who we copied, and what we do better

Rifle Paper Co.

Boxed notecard sets of 8 for $16 to $30, plus wholesale to thousands of independent shops.

We copiedThe boxed set of 8 as the hero product, 2 of each design, a wholesale program, flat-lay product photos.

BetterRifle cards are illustrated. Every Jailey card is a real animal that really came by, named on the back.

Papier

Photo notecards priced per set with a per-card price shown, and packaging upsells at checkout.

We copiedA per-card price under every set, twine and gift-wrap add-ons, quiet serif type on cream.

BetterPapier prints your photos. Jailey's sets come ready to send, so there is nothing to design.

Sugar Paper and SNAILBOX

Monthly card clubs: 4 cards for $20 to $25 a month with shipping included.

We copiedA monthly box of 4 cards with envelopes, shipping included, and a gift plan.

BetterThe Garden Post is $15 and each month is a true story: the visitors that came that month, with a field note.

Etsy nature photographers

Photographers selling their own bird and nature photos as sets of 8 blank notecards.

We copiedThe honest backyard story, blank inside, 4.25 x 5.5 with envelopes.

BetterA real brand look, numbered field notes, and a free game that brings people in.

Also checked: Paper Source bird and garden boxed sets sit at $15.50 to $25.50 est., and Minted pays designers about 6 percent, which is why this business sells direct first.

02What one sale makes

ProductPriceCost to makePayment feeKept, directKept, to a shop
Garden Visitors$20est.$5.10est.$0.88est.$14.02est.$4.90est.
Milkweed Thank You$18est.$5.10est.$0.82est.$12.08est.$3.90est.
The Field Guide Box$28est.$6est.$1.11est.$20.89est.$8est.
Single Notes$4.50est.$0.75est.$0.43est.$3.32est.$1.50est.
The Garden Post, 1 month$15est.$5.41est. with postage and fee$9.59est.n/a
  • Each card about $0.45est.: photo print, blank kraft card, envelope, tape.
  • Kraft box about $1.50est., sleeve and sticker for a single about $0.30est..
  • Payment fee 2.9 percent plus $0.30est. a sale.
  • Shipping is charged to the buyer on sets; The Garden Post includes $2.27est. postage.

03One month, six months in

Estimated profit a month

$446.40est.

Small numbers on purpose: 15 sets and 20 singles sold, 10 subscribers and 2 local shops. That is about $5356.80est. a year.

  1. 01Boxed sets, directOnline and at markets: 15 Garden Visitors sets x $14.02est.$210.30est.
  2. 02Single notes, directMarket table and online: 20 single cards x $3.32est.$66.40est.
  3. 03The Garden PostMonthly subscription: 10 subscribers x $9.59est.$95.90est.
  4. 04Wholesale2 local shops, 6 sets each: 12 sets to shops x $4.90est.$58.80est.
  5. 05Wrap and tagsAdded at checkout: 10 add-ons x $1.50est.$15est.

04The next five steps

  1. Step 01

    Print 3 Garden Visitors sets at home and give one away for honest feedback.

  2. Step 02

    Sell at one market table with the single notes and the shop card rack.

  3. Step 03

    Bring a sample pack to two local florists or garden centers.

  4. Step 04

    Run the Garden Visitors ad with the family's OK and see who joins the list.

  5. Step 05

    Open The Garden Post when 10 people ask for it.