The ads

Three ads, two sizes each.

One ad sells the boxed set, one starts subscriptions, one wins local shops. Every card shown is one of Jailey's own photos. Nothing runs until her family says yes.

Ad 01Sell the hero product

Every card is a real garden visitor.

Photo notecards from one real garden, each named on the back.

Offer: Garden Visitors, 8 cards, $20 est.
Where it runs: Instagram and Pinterest, people who follow birding and gardening

Sell the hero product ad, Feed, 1080 x 1080 — Feed, 1080 x 1080

Sell the hero product ad, Story, 1080 x 1920 — Story, 1080 x 1920

Ad 02Start subscriptions

Four visitors in your mailbox every month.

This month's real garden visitors, with a field note about who came by.

Offer: $15 a month est., shipping included
Where it runs: Instagram, in November and December as a gift

Start subscriptions ad, Feed, 1080 x 1080 — Feed, 1080 x 1080

Start subscriptions ad, Story, 1080 x 1920 — Story, 1080 x 1920

Ad 03Win local shops

Local cards for your counter.

Garden photo notecards that sell next to flowers, plants and books.

Offer: $10 a set to you est., or consignment
Where it runs: A printed flyer and a sample pack, hand-delivered to shops

Win local shops ad, Feed, 1080 x 1080 — Feed, 1080 x 1080

Win local shops ad, Story, 1080 x 1920 — Story, 1080 x 1920